The bank offered products and services via traditional and alternative delivery channels, and opened more branches to make banking accessible and convenient for its clients. Since then, EastWest Bank has made its presence known in the banking industry through steady growth. Its name is the result of the bank's desire to combine the traditional prudence, warmth and hospitality of the East and the efficiency and progressive-thinking of the West. Gil Puyat Avenue in Makati City on August 1, 1994. Established on July 6, 1994, EastWest Bank was the first recipient of a commercial banking license after the central monetary authority liberalized banking in the mid-1990s.
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